The economic uncertainty of the Covid-19 pandemic has reiterated the importance of agility within the modern lending market. 

Whether the pandemic has been a trigger for these changes, or simply an acceleration of existing trends, there’s no question that Fintechs and the new wave of innovative lenders have an urgent need to recognise, interpret and react to this rapidly-changing landscape.

Innovation is no longer a luxury, it's a requirement to stay competitive.

While agile fintech firms adapted to the constraints of coronavirus lockdowns to meet customer expectations, traditional lenders channelled investment into technology to accelerate innovation already set in motion.

To ensure the continuation of the economy, lenders were responsive by creating new business models, targeting new customer segments, and future-proofing new strategies. 

What new challenges will lenders face in 2022?

GDS Link's latest whitepaper explores the massive shift in financial consumer expectations, alternative business models/opportunities like buy now pay later, and so much more.